The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Jensen Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in our various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Noah's Hope
Siouxland Community Schools, Siouxland Christian School
The Warming Shelter, The Hope Center, Food Bank of Siouxland, The Miracle League of Sioux City
Unity Point, Children's Miracle Network, June Nylen Cancer Center
Love Promise Stories from Jensen Subaru
Subaru and Jensen Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Jensen Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Sioux City, this is a harsh reality. Helping others strengthens communities, which is why Jensen Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Jensen Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Jensen Subaru donated 300 shoes/socks to Community Action Agency of Siouxland. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Jensen Subaru Helps Provide Hope and Healing for Siouxland Cancer Patients - Christie F
Thank you to Jensen Subaru and the Leukemia and Lymphoma Society for their support of patients at the June E. Nylen Cancer Center with the donation of blankets. This is part of their efforts to wrap cancer patients in warmth (literally) through their Subaru Loves to Care® initiative. The Nylen Cancer Center cared for nearly 5,500 patients last year from the 15-county tri-state area. Those patients had more than 41,000 clinic visits throughout that time. While delivering the blankets to the June E. Nylen Cancer Center, the Jensen Subaru team members got to meet Susan and present her with one of their blankets. Susan is a 16-year survivor of multiple myeloma and will be headed to Mayo soon for a CAR T-cell transplant. She said the blanket came at the perfect time and she would take with her. Thank you for helping us provide hope and healing here in Siouxland! Your donation shows patients they are not going through their treatment alone - they have a supportive community that cares!
Jensen Subaru Loves the Earth - Jana T
On a beautiful spring morning, it was all hands on deck at Jensen Subaru as we prepared to distribute 150 trees to customers as part of Subaru's Love the Earth campaign. It was as if Mother Nature knew the importance of the event herself because the sun was shining and made for a wonderful time to be outside. Customers checked in at the entrance and then made their way down to the group of employees wearing their green t-shirts to celebrate the event. Cookies and drinks were also on hand for refreshments. It was a wonderful day to send our customers off with a new tree to plant at their homes. Mother Nature definitely approved!
From Hunger to Hope — How a Meal Made the Difference - Tina S
Shelly and her mother, Kathy, have been regular visitors at Sunnybrook Hope Center’s food pantry. At 81, Kathy is the full-time caregiver for her adult daughter, who lives with multiple disabilities and significant health issues. Life is far from easy for the two of them. A few weeks ago, Shelly experienced a medical emergency while shopping at the pantry. As staff and volunteers responded to help, Kathy shared a heartbreaking reality: they hadn’t eaten in several days. Too weak to carry their own garbage to the dumpster, too hungry to make it through the day safely—this was not just about food. It was about survival. Moments like these are stark reminders of why our work matters. It starts with a meal—but it rarely ends there. Because of compassionate volunteers and generous partners, Shelly and Kathy didn’t face this challenge alone. After Shelly’s emergency, a volunteer stepped in to help remove their trash, another helped them navigate more frequent pantry visits, and others continued to check in to ensure they were cared for. Today, Shelly and Kathy are still walking through hard things—but they know they are seen and supported. These stories are why we are deeply grateful to Subaru of America, Inc. and Jensen Subaru. On behalf of Sunnybrook Hope Center, we are honored to accept a gift of $19,110 through the 2024 Subaru Share the Love® Event. This generous donation will provide an estimated 95,550 meals to individuals and families across the Siouxland region who are experiencing food insecurity. Jensen Subaru selected Sunnybrook Hope Center as their Hometown Charity for the 18th annual Subaru Share the Love Event, which gave customers the opportunity to support a local cause with every vehicle purchased or leased between November 17 and December 31, 2024. Subaru of America donated $300 per vehicle to a charity of the customer’s choice—either one of four national partners or a local nonprofit like Sunnybrook Hope Center. Through this event, Subaru and its participating retailers have now donated over $250 million to nonprofits nationwide over 17 years. “The Subaru Share the Love Event is a testament to the importance of supporting local charities that matter to our community,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “We thank our charity partners for their incredible work to support the causes that matter to the communities where we live and work.” That mission aligns closely with our own. At Sunnybrook Hope Center, food is more than a bag of groceries. It’s a first step. It opens doors to relationships, resources, and long-term change. Whether it's helping someone navigate disability, overcome a medical crisis, or work toward financial stability, it begins with something simple—something we all need: a meal. This generous gift from Subaru of America and Jensen Subaru will help us continue meeting people in moments of crisis and walking alongside them toward a more hopeful future. Families like Shelly and Kathy’s will feel the impact of this gift, not just in the meals they receive, but in the relationships and support that follow. “We are incredibly grateful to Jensen Subaru and Subaru of America for this incredible gift,” said Tina Stroud, Executive Director of Sunnybrook Hope Center. “Today’s donation provides 95,550 meals to Siouxland individuals and families facing food insecurity. Food provides an opportunity to develop a relationship and walk alongside families as they take steps toward a sustainable future. We are so incredibly thankful.” To everyone at Jensen Subaru and to all the customers who chose to Share the Love with Sunnybrook Hope Center—thank you. You are part of a story that begins with food and leads to hope.
Over a Half-Million Meals and More! - Jana T
Jensen Subaru had the pleasure of presenting our Subaru Share the Love check to our hometown charity, The Hope Center. The Hope Center is a food pantry that provides a wide variety of food and essential products to their visitors in a unique way. Their guests are not just handed a box of food; instead, they are assisted through the “mini grocery store” setup and are able to chose which products they need most for their household. The guests do not just get food though; the reach goes further than that. The Hope Center staff and volunteers get to know the guests and may find other ways they need assistance; they can then help guide them with grace and compassion to other agencies and programs. This process shows how they truly want to make a difference in the lives of their guests. It is what has endeared this charity to the ownership and staff at Jensen Subaru. For the past five years, The Hope Center has been the hometown charity for Jensen Subaru. Over this time, the cumulative total of these donations has made a huge impact – over 515,500 meals have been provided to local individuals and families! Tina Stroud, Executive Director of The Hope Center, stated “We are so grateful for this extraordinary generosity!” The employees at Jensen Subaru have also been able to see and believe in The Hope Center firsthand. They have taken it upon themselves to do a food drive during the holiday season for the past three years. During these three drives, the employees have collected 1,878 pounds of food and supplies. During the tragic floods of 2024, the employees did another drive to collect cleaning and hygiene supplies to assist The Hope Center’s distribution to those affected. It has become a partnership in some ways. The Hope Center knows that they can call on Jensen Subaru if they have a specific need or perhaps require some help in the warehouse. There are some employees that have now become regular volunteers during the weekly distributions. It is an amazing feeling when a company can come alongside a charity to help make a difference in so many ways!
Project Candy - Jana T
Jensen Subaru has a great partnership with The Hope Center, a local food pantry. Not only has The Hope Center been our Subaru Share the Love hometown charity, but we have also hosted several food drives when the needs arise. Recently, another local company donated over five pallets of the various candy products that they make. What a sweet gift! The products were in bulk packaging though and not set up for individual/family consumption. There was a need to help break down the large quantities into more manageable donation sizes. When Jana Taylor, office manager at Jensen Subaru, heard about this, she quickly gathered a small team of volunteers to help. Our team made quick work of almost an entire pallet in just a matter of hours! Peanut brittle, peppermint bark, cookies and more all made their way into bags to share with families that will visit The Hope Center in the near future. There may have been a sampling of the items here and there, which was a sweet treat, but the greatest reward is helping others when there is a need.
New Shoes! - Jana T
As part of the Subaru Love Promise commitment, Jensen Subaru participated in the Subaru Loves to Help campaign by donating socks and shoes to the Community Action Agency of Siouxland. On January 13th, representatives from Jensen Subaru helped fit children with a total of 300 pairs of shoes. Volunteers met with families, determined a shoe size and worked with fitting the children. The big decision was left up to the child – what color did they want?!?! Some children were so excited that they didn’t want to put their old shoes back on. One young boy was even convinced that these new shoes would make him run faster. Jensen Subaru was proud to be involved in this program and seeing the difference a new pair of proper fitting shoes makes to a young child.
Stocking the Shelves at The Hope Center - Jana T
Hunger is one of the most identified needs in our tri-state area with over 25,000 individuals considered food insecure. Jensen Subaru has partnered with The Hope Center thru our Share the Love event as well as hosting food drives throughout the years. Their food pantry not only provides a wide variety of food and essential products to help their visitors, but it does so with grace and compassion like no other. Guests aren’t just handed a box of food; they are assisted during their walk through the “mini grocery store” allowing the customer to chose which products they need the most for their household. The Hope Center volunteers guide the customers and get to know them all while seeing if there are other areas where the individual might need assistance. They truly want to make a life-changing difference for those needing a hand up. Recently they have seen a spike in the number of individuals and families asking for assistance. Where they used to serve 510 households every two weeks has now jumped to 810 every three weeks! With numbers like those, Jensen Subaru knew they had to help. Jensen Subaru made a goal to collect 500 pounds of food and supplies. In true Jensen fashion, the employees surpassed that amount by collecting 646 pounds of food and supplies (4 pallets in total)!!! According to Tina Stroud, Executive Director of The Hope Center, this donation will provide 538 meals and supply many other needs (paper towels, cleaning supplies, etc). “We are so grateful to partner with a generous company like Jensen Subaru.” Jensen Subaru recognizes how lucky they are to have such an organization as The Hope Center in the community that truly cares about the individuals it serves. This appears to be a great partnership for years to come.
“Sponsor A Stud” for Habitat for Humanity - Jana T
Most everyone is aware of Habitat for Humanity and the wonderful work they do in helping thousands of low-income families find hope in the form of affordable housing. Our local Siouxland chapter has built or renovated more than 69 homes in our community since 1992. The local chapter recently approached us with their new “sponsor a stud” program to help raise funds for their program as well as raise awareness for their cause. Jensen Subaru quickly said “yes” and soon they had five 2x4 studs placed around the dealership for employees and customers to share words of encouragement, hope and prayer. It didn’t take long for the studs to be filled. As one reads the numerous messages, the warmth, inspiration and love can be felt in your heart. These studs will soon be used in an upcoming build and the owners of the home will be able to read them prior to the wood being built over with drywall, mud and paint. In addition, Jensen Subaru will be invited back to the home to locate the studs and meet with the family that will occupy the home. This was a project where our contributions will be around for years and years to come!
Jensen Subaru’s PURR-FECT Adoption Event - Jana T
What happens when you line up 40+ volunteers, pet-service related vendors and a Subaru dealership in Sioux City, Iowa on a wonderful fall day? You get the PURR-FECT adoption event! October 12th was an amazing day for Jensen Subaru’s third annual on-site adoption event in conjunction with Noah’s Hope Animal Rescue. Due to the large number of volunteers, Noah’s Hope was able to bring out over 40 animals (!) that were all looking for their FUR-EVER homes. Volunteers lined up their chairs and were able to give lots of love and attention to the many dogs and cats they took charge of for the 4-hour event. Across from all the dogs and volunteers, there were vendors showcasing their goods and services. Morningside Happy Tails offered discounts to all new families on grooming and boarding services. Urban Mutts had a table filled with leashes, bandanas, wellness items, toys and treats that looked like gourmet cookies and donuts. Lastly, there was Royal Canin who is a national manufacturer of dog food with a plant in our area; they were handing out toys, candy, and lint rollers. During the event, Jensen Subaru had two local radio stations handling remote broadcasts of the event. You know the deejay is having a good time when he finishes his shift and leaves with a new four-legged friend! In addition to that adoption, two Jensen employees also went home with new fur-babies…what a great day at the office! As part of the Subaru Loves Pets campaign, $4,000 will be donated to Noah’s Hope just from this one-day event! As if that wasn’t enough, Jensen Subaru also handed out gift bags to those new families that included Subaru-branded items such as pet mats, toys, and treats. In addition, no event is complete without a cookout – the crew grilled up over 150 hamburgers and hotdogs to ensure all the volunteers, new families and customers were well fed. Noah’s Hope volunteers were so happy and continually told the employees how much they loved the event and noted it is now their biggest adoption event of the year! At the end of the day, we saw 9 animals find new loving homes. That is a statement of success!
